{"id":1794,"date":"2016-10-04T09:00:42","date_gmt":"2016-10-04T09:00:42","guid":{"rendered":"https:\/\/getstencil.com\/blog\/?p=1794"},"modified":"2016-10-05T13:11:47","modified_gmt":"2016-10-05T13:11:47","slug":"stencils-top-5-social-influencers","status":"publish","type":"post","link":"https:\/\/getstencil.com\/blog\/stencils-top-5-social-influencers\/","title":{"rendered":"5 Influencers Your Business Should be Following"},"content":{"rendered":"

\"Creative-Ways-Brands-Can-Partner-With-Social-Media-Influencers-Tuula-Vintage\"As the marketing power of social media continues to evolve, so does our notion of \u00a0influential thinkers and content makers. The last decade has experienced\u00a0a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as \u201cinfluencers.\u201d Take, for example, \u00a0Yoga_Girl, shown above. She’s a devoted yoga teacher and co-founder of OneEight, an online health and wellness company. Oh, and did we\u00a0mention\u00a0her\u00a0Instagram has \u00a02 million organic followers?<\/p>\n

<\/p>\n

Stencil’s Top 5 Influencers, Their Tone, and What They’re Doing Right<\/h2>\n

In a rapidly growing pool of influencers,\u00a0business to business marketing is relying more on social media. But how\u00a0do businesses\u00a0choose who to work with? Here is\u00a0Stencil\u2019s list of\u00a0top five social media influencers\u00a0and a guide to understanding their tone and successful actions so you can decide if who you’re partnering up with meets the cut.<\/p>\n

1. Yoga Girl\u00a0@RachelBrathen<\/span><\/a><\/strong><\/p>\n

\"ScreenBetter known as Yoga_Girl<\/a>, Swedish native Rachel Brathen<\/a> has slowly been taking the wellness\u00a0world of Instagram by storm. Her lifelong yoga practice and teaching style skyrocketed into a known\u00a0brand as a result of\u00a0her Instagram success. Loyal followers know exactly what to expect: clean beautiful images of yogas poses on a beach. Yes, its that simple. By consistently displaying\u00a0the same thing\u00a0over and over again, something as complex as a an enduring balance between mind and body can be turned into an enticing and reliable social media brand. Follow Brathen for an example of good brand recognition through Instagram.<\/p>\n

2. Yelp Eat 24<\/strong>\u00a0@Eat24<\/span><\/a><\/p>\n

\"5<\/p>\n

Eat 24 is Yelp’s answer to Grubhub, Seemless, and all the other online delivery services. While they not be as popular overall as their competitors, Eat 24 still pulls a lot of weight in one specific way: social media presence. Eat 24’s target market is clearly understood by their consistently witty and identifiable brand voice. Most will notice this voice through Eat 24’s twitter which posts snarky GIFs, memes and one-liners in support\u00a0of ordering take out as\u00a0opposed to cooking at home. Eat 24 is delivery kitsch for the ordering class. Eat 24 is the jaded voice of the millennial generation. Follow for a good example of brand voice.<\/p>\n

3. Richard Branson<\/strong>\u00a0@richardbranson<\/span><\/a><\/p>\n

Richard Branson is the highly successful chairman of the Virgin Group. Branson is an example of strong business leadership. One can see this quality in Branson’s twitter which displays frequent quotes and articles about endeavors. In this way, Branson is highly\u00a0recognizable, and always seems to be having fun. Looking for inspiring source tweets for your social media? Branson is the perfect answer.<\/p>\n

\"Screen<\/p>\n

4. Ann Tran<\/strong>\u00a0@AnnTran_<\/span><\/a><\/p>\n

\"5<\/p>\n

For those unfamiliar, Ann Tran is an influential writer for Huffington Post. She’s also a respected branding and marketing strategist with a strong social media presence. Tran has hit Forbes’ Top 10 and was first on their top 20 female social media users list of 2013. She’s great to follow for tips, suggestions and branding. B2B marketers love her, and her image is clear and direct.<\/p>\n

5.\u00a0Gary Vaynerchuck<\/strong>\u00a0@garyvee<\/span><\/a><\/p>\n

\"Screen<\/p>\n

In his own words, Gary Vaynerchuck, CEO of\u00a0@<\/s>vaynermedia<\/b><\/a>\u00a0“builds businesses.” Vaynerchuck is our top pick for someone to follow because of his incredible\u00a0grasp\u00a0of social media. If you’re a social marketer and you want to\u00a0know your industry, Vaynerchuck is the perfect influencer\u00a0to study up with. Vaynerchuck is an exciting and insightful entrepreneur leading\u00a0the forefront of social marketing, logo strategy, and rising video strategy. \u00a0To see what we’re talking about, follow #AskGaryVee on social media.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As the marketing power of social media continues to evolve, so does our notion of \u00a0influential thinkers and content makers. The last decade has experienced\u00a0a shift in media influence from movie stars, models, and authors, to prolific social media personalities which the industry refers to as \u201cinfluencers.\u201d Take, for example, \u00a0Yoga_Girl, shown above. She’s a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"entry"},"yoast_head":"\n5 Influencers Your Business Should be Following | Stencil<\/title>\n<meta name=\"description\" content=\"As social media continues to influence markets, so do our notions of who is influential to business. 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