{"id":1791,"date":"2016-09-27T09:00:15","date_gmt":"2016-09-27T09:00:15","guid":{"rendered":"https:\/\/getstencil.com\/blog\/?p=1791"},"modified":"2019-04-09T19:38:00","modified_gmt":"2019-04-10T00:38:00","slug":"5-essential-grammar-rules-great-content","status":"publish","type":"post","link":"https:\/\/getstencil.com\/blog\/5-essential-grammar-rules-great-content\/","title":{"rendered":"5 Essential Grammar Rules for Great Content"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1803 size-full aligncenter\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-1.31.25-PM.png\" alt=\"well written text\" width=\"549\" height=\"365\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-1.31.25-PM.png 549w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-1.31.25-PM-300x199.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/p>\n<p>Proper grammar usage is a crucial tool for any\u00a0marketer, designer, or entrepreneurial\u2014 it helps convey your message and\u00a0make your content easy to read.<\/p>\n<p>In addition to readability, your audience will\u00a0appreciate\u00a0text\u00a0that looks smart and \u00a0professional. If you&#8217;re for looking tips on strong writing without constant check-ins from editors, read\u00a0our guide below.<\/p>\n<p><!--more--><\/p>\n<p>Recently, Stencil has written blog posts on how to <a href=\"https:\/\/getstencil.com\/blog\/10-common-mistakes-creating-images\/\">create great images<\/a>, <a href=\"https:\/\/getstencil.com\/blog\/fonts-for-content-marketing\">use popular fonts<\/a>, and tap into <a href=\"https:\/\/getstencil.com\/blog\/trending-color-schemes-use-make-stencil\/\">trending color palettes<\/a>. To go along with this advice, we&#8217;d like to tell you about another useful tool for creating great content:\u00a0Grammar.<\/p>\n<p><span style=\"font-weight: 400;\">Here are Stencil\u2019s top 5 rules for essential grammar. Follow this guide when writing your text for social posts and visual content.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><strong>1. Capitalization<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1809 size-full\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.03.15-PM.png\" alt=\"great grammar!\" width=\"586\" height=\"365\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.03.15-PM.png 586w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.03.15-PM-300x187.png 300w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nothing helps a reader understand your message more than proper capitalization. Always start a sentence with a capital letter. Doing so will not only grab your reader\u2019s attention but also set the tone for your message. An organized statement conveys purpose and professionalism. Use capital letters at the beginning of each word to emphasize short messages or all caps to distinguish between two lines.\u00a0<\/span><\/p>\n<p><strong>2. Commas<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1814 size-full\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.11.20-PM.png\" alt=\"great grammar!\" width=\"588\" height=\"461\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.11.20-PM.png 588w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.11.20-PM-300x235.png 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once your sentence is off to a good start, use commas to maintain structure. Your audience will be distracted by sentences that don\u2019t read well. This can be avoided by a simple comma. Also important is knowing when to avoid commas. Using too many can make a statement look too complicated. A general rule of thumb: read\u00a0your sentence out loud. If you pause in the middle to separate ideas, put a comma there\u2014 if not, then keep the comma out. <\/span><\/p>\n<p><strong>3. Periods and exclamation<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1819 size-full\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-25-at-8.37.11-PM.png\" alt=\"great grammar!\" width=\"584\" height=\"359\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-25-at-8.37.11-PM.png 584w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-25-at-8.37.11-PM-300x184.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>Exclamation points\u00a0are the simplest way to convey the level of emotion\u00a0that your post contains.\u00a0Emphasize the importance of a call to action with an exclamation point. Put a period at the end of a sentence to convey a less intense, but direct but direct message.<\/p>\n<p><strong>4. Brevity<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1800 size-full aligncenter\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.15.12-PM.png\" alt=\"great grammar!\" width=\"527\" height=\"451\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.15.12-PM.png 527w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.15.12-PM-300x257.png 300w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/p>\n<p>Get to the point\u00a0as quickly and simply as possible. The image above refers to\u00a0the lengthy process of bookmaking in just a few words.\u00a0Looking for more examples? Try starting with a template in stencil. See if you can change the words in the template to fit your message without making the example\u00a0sentence longer.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. Word Choice<\/strong><\/span><\/p>\n<p><a href=\"https:\/\/t.co\/sdvhhue5P9\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1808 size-full aligncenter\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.00.45-PM.png\" alt=\"great grammar!\" width=\"589\" height=\"356\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.00.45-PM.png 589w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-09-24-at-2.00.45-PM-300x181.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/a><\/p>\n<p>Avoid overly complex words when posting for news or business. Ernest Hemingway, author of For Whom The Bell Tolls, is famous for his brief and direct writing style. Scholar&#8217;s describe this approach as the &#8220;Tip of The Iceberg.&#8221; Writing with conciseness and brevity is not always easy. However, the ability to do so will draw readers in and help them easily connect with your product.<\/p>\n<h2>A Short Grammar Recap<\/h2>\n<p>Everyone from i<span style=\"font-weight: 400;\">nnovative image-makers to savvy businessmen can benefit from a strong command of grammar in the content. Use <strong>capitalization<\/strong> to\u00a0distinguish the beginning of ideas and convey emotion. Craft\u00a0strong\u00a0sentences with <strong>commas<\/strong>. convey\u00a0emotion with <strong>Periods and Exclamation<\/strong>. Maintain attention with <strong>brevity<\/strong> (the idea\u00a0behind Twitter&#8217;s success). Lastly,\u00a0use simple and efficient\u00a0<strong>word choices<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proper grammar usage is a crucial tool for any\u00a0marketer, designer, or entrepreneurial\u2014 it helps convey your message and\u00a0make your content easy to read. In addition to readability, your audience will\u00a0appreciate\u00a0text\u00a0that looks smart and \u00a0professional. If you&#8217;re for looking tips on strong writing without constant check-ins from editors, read\u00a0our guide below.<\/p>\n","protected":false},"author":2,"featured_media":1803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Essential Grammar Rules for Great Content | Stencil<\/title>\n<meta name=\"description\" content=\"Turn good content into great content by using proper grammar. 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