{"id":1238,"date":"2015-10-08T12:01:11","date_gmt":"2015-10-08T12:01:11","guid":{"rendered":"http:\/\/blog.shareasimage.com\/?p=1238"},"modified":"2019-04-09T19:27:10","modified_gmt":"2019-04-10T00:27:10","slug":"how-to-write-social-media-updates-that-matter","status":"publish","type":"post","link":"https:\/\/getstencil.com\/blog\/how-to-write-social-media-updates-that-matter\/","title":{"rendered":"How To Write Social Media Updates That Matter"},"content":{"rendered":"<p>Can I be open with you for a second?<\/p>\n<p>In my personal life, I\u2019ve been having a rough few months.<\/p>\n<p>I lost my Granddad to Pneumonia. I lost my Grandmother to dementia. I\u2019ve become haunted by&nbsp;an old relationship. And, I\u2019ve had more work on my plate than I know what to do with.<\/p>\n<p>But I\u2019ve been fighting my way through it, one foot in front of the other, each day. Because that\u2019s what you have to do, right?<\/p>\n<p>And, being part of the <em>modern generation, <\/em>I\u2019ve found social media to be a nice outlet for it. Because, well\u2026it\u2019s cheaper than therapy.<\/p>\n<p>But instead of dark and sad posts,&nbsp;I\u2019d try and share positive, feel good updates, like this:<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-08-at-12.55.25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1275\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-08-at-12.55.25.png\" alt=\"Screen Shot 2015-10-08 at 12.55.25\" width=\"510\" height=\"252\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-08-at-12.55.25.png 510w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-08-at-12.55.25-300x148.png 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Or this incredible video from <a href=\"https:\/\/www.youtube.com\/watch?v=RstefCPs3kU\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Hardy about Charles Bronson<\/a>&nbsp;(note &#8211; there&#8217;s swearing in the video, incase that&#8217;s not your cup of tea):<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/RstefCPs3kU\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Now, when I share stuff like this, I never really <em>think<\/em> about the people who read it. I just write it because it\u2019s in my head, throw it out into the world, and see what comes back. Like a futuristic message in a bottle.<\/p>\n<p>But a few days after one of these posts, <strong>I received&nbsp;a message that had a powerful impact on me. <\/strong>An old friend \u2013 let\u2019s call him John \u2013 reached out to me with a story.<\/p>\n<p>John told me about how he\u2019d lost his grandparents weeks before. That he&#8217;d&nbsp;fallen out of love with his girlfriend. Scared he wasn\u2019t going to be a good father to his son. And he had no more lust for life.<\/p>\n<p>And how he\u2019d go for long walks late at night, across bridges, and think about just ending his life.<\/p>\n<p>But John told me that he&#8217;d&nbsp;seen what I\u2019d been putting on Facebook and Twitter. That he\u2019d read the words, watched the videos and listened to the quotes.<\/p>\n<p>And in every one of them he found something positive <strong>that made life still worth living.<\/strong><\/p>\n<p>When I read this, it knocked me off my feet. Because I had no idea that the updates I\u2019d created could change someone\u2019s life.<\/p>\n<p>Now, I\u2019m not saying this to blow my own trumpet. But, because it taught me a lesson:<\/p>\n<p><strong>Social media matters.<\/strong><\/p>\n<p>What you put out into the world through social can change the people around you.<\/p>\n<p>Whether you\u2019re crafting for a business audience. Your own personal followers. Or, everyone that falls between. What you update and share is important.<\/p>\n<p>So, today, I\u2019d like to explore <strong>how to create social media updates that matter:<\/strong><\/p>\n<h2><strong>It Starts With Being Authentic\u2026<\/strong><\/h2>\n<p>There is only one <em>you<\/em> in the whole world.<\/p>\n<p>You can be a business. You can be a blogger. You can be a social media manager. You can take many forms and mean many things to many people.<\/p>\n<p><strong>But you can only ever be you.<\/strong><\/p>\n<p>And that\u2019s who your followers&nbsp;want to get to know.<\/p>\n<p>They want to know when you laughed. They want to know when you cried. They want to know every time you loved and lost and fought and won and did something that scared the life out of you.<\/p>\n<p>They care about the little nuances in your life.<\/p>\n<p>Not what you had for lunch or that you\u2019re sat in Traffic on a Tuesday morning. But that you saw, or thought, or felt something worth talking about.<\/p>\n<p>These authentic updates build trust. Because when people know <em>who<\/em> you are, they start to like you. Then they start to love you.<\/p>\n<p>There are two people I respect on Social Media for this.<\/p>\n<p>The first is <a href=\"https:\/\/twitter.com\/chrisbrogan\/status\/650641735144574976\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Brogan<\/a>.<\/p>\n<p>He\u2019s more than happy to share his thoughts and emotions. And challenge popular belief each&nbsp;day on Twitter.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1241\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-11.32.37.png\" alt=\"Screen Shot 2015-10-05 at 11.32.37\" width=\"550\" height=\"298\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-11.32.37.png 637w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-11.32.37-300x162.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-11.32.37-600x325.png 600w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The second is James Altucher.&nbsp;&nbsp;He&nbsp;writes about the most personal and painful moments of his life over on Facebook, <a href=\"https:\/\/www.facebook.com\/james.altucher\/posts\/10153069709175636\" target=\"_blank\" rel=\"noopener noreferrer\">like this post<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1240\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-11.34.52.png\" alt=\"Screen Shot 2015-10-05 at 11.34.52\" width=\"491\" height=\"478\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-11.34.52.png 491w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-11.34.52-300x292.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>They both have connections with millions of people across the globe. They\u2019re trusted and well respected. All because they\u2019re happy&nbsp;to show their scars, and talk in their most authentic, honest voice.<\/p>\n<p>But, I get it:<\/p>\n<p><strong>Being authentic is scary.<\/strong><\/p>\n<p>It means you have to get naked&nbsp;in public and share the parts of your life you\u2019d rather hide. You have to own up to your mistakes and admit you\u2019re not actually a superhero.<\/p>\n<p>It means explaining your company messed up from time to time. It means showing you\u2019ve taken risks and failed.<\/p>\n<p>Heck, I\u2019m writing to you now on a blog for a social media tool. And I\u2019m telling you about how my Granddad died, my friends suicidal thoughts and how you need to be yourself.<\/p>\n<p>There\u2019s every chance this post could fail. But there\u2019s every chance it could succeed, too.<\/p>\n<p>So, in the words of Ernest Hemingway:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1244\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-48.png\" alt=\"shareasimage (48)\" width=\"550\" height=\"274\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-48.png 1089w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-48-300x150.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-48-768x383.png 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-48-1024x511.png 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-48-600x299.png 600w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h2><\/h2>\n<h2><strong>It\u2019s Built On Value<\/strong><\/h2>\n<p>Value is the foundation of Social Media.<\/p>\n<p>People only follow, like and share people that add value to their lives.<\/p>\n<p>Whether that\u2019s in a specific niche, topic, industry or hobby. If it doesn\u2019t add value, they aren\u2019t interested.<\/p>\n<p>But value is a funny old thing. What actually counts as value?<\/p>\n<p>Well, the dictionary describes it like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1239\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-12.30.09.png\" alt=\"Screen Shot 2015-10-05 at 12.30.09\" width=\"554\" height=\"341\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-12.30.09.png 554w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-05-at-12.30.09-300x185.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>And one statement stands out to me there \u2013 <strong><em>One\u2019s judgement of what\u2019s important in life.<\/em><\/strong><\/p>\n<p>Because in social media that translates, quite powerfully, to:<\/p>\n<p><strong>Talking about the issues that matter.<\/strong><\/p>\n<p>Writing updates about the important, or hard to have, conversations. Giving your opinion on a problem that people struggle with. Or, sharing a thought that\u2019s close to your heart.<\/p>\n<p>Value isn\u2019t a two-for-one offer on your latest product. Value isn\u2019t telling everyone your last eBook is free for the next two days. Value isn\u2019t updating us on your latest blog post.<\/p>\n<p>It\u2019s talking about what\u2019s important.<\/p>\n<p>But, what if you struggle to believe that your input has value?<\/p>\n<p>Well, let me give you the most important piece of advice I was ever given as a writer:<\/p>\n<p><strong>It has value because you said it.<\/strong><\/p>\n<p>You wrote it. It matters to you. You think it\u2019s important. And, chances are, so does someone else out there too.<strong>&nbsp;<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<h2><strong>And It Ends With Generosity.<\/strong><\/h2>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=sKXZgTzEyWY\" target=\"_blank\" rel=\"noopener noreferrer\">Seth Godin recently said:<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-47.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1245\" src=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-47.png\" alt=\"shareasimage (47)\" width=\"550\" height=\"274\" srcset=\"https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-47.png 1089w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-47-300x150.png 300w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-47-768x383.png 768w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-47-1024x511.png 1024w, https:\/\/getstencil.com\/blog\/wp-content\/uploads\/2015\/10\/shareasimage-47-600x299.png 600w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Because art isn\u2019t about painting or writing or design. It\u2019s about the human ability \u2013 and desire \u2013 to connect.<\/p>\n<p>And to connect you have to give, generously, a part of yourself.<\/p>\n<p>That doesn\u2019t mean to write updates that matter you need to start giving away your product.<\/p>\n<p>But what it does mean is that you should give your knowledge, your advice and your stories. Even when it doesn\u2019t seem like anybody is asking for it.<\/p>\n<p>Because in the background of your social media channels, lurking, silently, is the person who needs to hear it.<\/p>\n<p>They don\u2019t raise their hand. They don\u2019t ask for it. And, they probably wont even tell you that they got it. But this isn\u2019t about likes and Retweets and favourites.<\/p>\n<p>Once you give generously, you open the door to all the social interactions and viral statistics you can think of. But not a moment before.<\/p>\n<p><strong>So give yourself to your audience.<\/strong><\/p>\n<p><strong>They&#8217;re counting on you.<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can I be open with you for a second? In my personal life, I\u2019ve been having a rough few months. I lost my Granddad to Pneumonia. I lost my Grandmother to dementia. I\u2019ve become haunted by&nbsp;an old relationship. And, I\u2019ve had more work on my plate than I know what to do with. But I\u2019ve [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-1238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Write Social Media Updates That Matter | Stencil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getstencil.com\/blog\/how-to-write-social-media-updates-that-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write Social Media Updates That Matter | Stencil\" \/>\n<meta property=\"og:description\" content=\"Can I be open with you for a second? In my personal life, I\u2019ve been having a rough few months. I lost my Granddad to Pneumonia. I lost my Grandmother to dementia. I\u2019ve become haunted by&nbsp;an old relationship. And, I\u2019ve had more work on my plate than I know what to do with. 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